The mission of The Coral Reef Clothing Co. is to signify the beauty in the many forms of coexisting underwater life forms that all work together to create a tapestry of ever changing, vivid living and breathing color stories all coexisting as one. These nautical color schemes and exotic tropical sea life forms that are greatly over looked and under appreciated are what the brand themes and imagery are visually paying homage to. The main focus of the The Coral Reef Clothing Company brand is to reinforce environmental awareness to the population of environmentally conscious consumers who partake in Surfing, Sailing, Parasailing, and other activities that would not exist without the existence or purity of beach and sea life. The preservation of these resources is important to this demographic of consumer. The Coral Reef Clothing Co. creatively and fashionably expresses this in an innovative manner. People from many walks of life will be able to understand the theme of this clothing line.
CRMNL ELEMENTS” Creative Revelations of Mindlessly Negative Lifestyle Elements is an acronym that describes a person or people who overcome adversity and negative elements around them with the help of a creative brilliant mind that helps them overcome and rise above all negative elements to reach the plain of success.
What makes us different from other clothing brands is our intention to use recycled materials for gift boxes, merchandising, packaging purposes and anywhere else possible. Even our business cards are made with recycled paper.